Ready or Not
Manufacturers and retailers have been preparing for the impending change to the new GS1 DataBar for a couple of years now. After a lot of confusion and a couple of delays, they were given the go-ahead to start using them alone on coupons on January 1st. Some leeway was permitted for a few months, but [...]
Choosing the Right Content Management System Solution
Thinking about implementing a CMS tool for your website? There are numerous choices out there, from DotNetNuke and Drupal to Sitecore. But what is the best solution for your website project? Solutions like DotNetNuke, Joomla! and Drupal are “open source” content management tools meaning, they are highly customizable and can be purchased at little to [...]
Mobile Users are Ad Clickers
According to a Mobile Ad-itude Study, 60% of users of smartphones and tablets click on mobile ads at least once a week.
What is Green Eco-Friendly Marketing?
Green eco-friendly marketing … the big question is what is it and how can I use it? While there is no specific definition for green marketing, it generally means marketing products and services based on their environmentally friendly attributes. Eco-friendly marketing has greatly influenced consumers over last few years and tremendous room for growth remains. [...]
Color Me Sensible and Spirited
On the cusp of each new year, trend-setters usher in a hue that’s expected to be the “color of the year.” For 2011, Pantone – the world-renowned authority on color — announced it had selected “honeysuckle.” That’s right, the 2011 color of the year is a stunning bold pink, not too hot, not to cold. [...]